ServiceNow Navigates Market Volatility With Strong Fundamentals and AI Momentum

ServiceNow, Inc. (NYSE: NOW), the enterprise workflow automation and AI-driven software company, is attracting renewed investor attention as it enters its next earnings period with mixed signals from the market. After a prolonged sell-off in 2025 and early 2026, shares have shown signs of stabilization ahead of quarterly results due this week, while analysts revise forecasts on both the upside and downside.

Market Context:
As of the most recent close, ServiceNow’s stock price finished at $133.11, up 3.5% on positive sentiment ahead of earnings week. (TechStock²) The company’s shares have experienced significant pressure over the past year, falling roughly 30–50 percent from prior highs, signaling broader investor caution within the enterprise software sector. (TradingView+1)


Recent Financial Performance

ServiceNow’s underlying financial performance remains robust despite stock price challenges:

MetricMost Recent Reported
Q3 2025 Revenue$3.407 billion (+22% YoY) (GuruFocus)
Subscription Revenue$3.299 billion (+21.5% YoY) (GuruFocus)
Q3 2025 EPS$2.40 (beats expectations) (GuruFocus)
Q2 2025 Subscription Revenue$3.113 billion (+22.5% YoY) (ServiceNow Investor Relations)
Performance Obligations (RPO)$23.9 billion (+29% YoY) (ServiceNow Investor Relations)

ServiceNow also continues to expand its customer base, with strong demand in large enterprises and sustained growth in contract value obligations. (ServiceNow Investor Relations)

Financial Chart (Selected Historical & Forecast Data):

Metric / Timeframe2024 Actual2025 ActualAnalyst 2026 Avg Target
Revenue Growth~21% YoY~22% YoY— (Estimated Stable Growth)
Stock Price (Year-End)~$239.62 (52-wk high) (MarketWatch)~$128–134 range (MarketWatch)Consensus ~ $209.07 Avg (MarketBeat)
Analyst Price Target Range$170–$263 (TipRanks)Consensus Moderate Buy$209.07 Average 12-mo (MarketBeat)

Catalysts and Risks

Positive Drivers:

  • AI Integration and Partnerships: The company’s strategic deployment of AI capabilities particularly through deepening enterprise AI products and partnerships positions it within one of the fastest-growing segments of enterprise software. (The Wall Street Journal)
  • Earnings Beats: Recent quarters have seen revenue and EPS exceed consensus estimates, reinforcing the company’s pricing power and durability even in more cautious macro environments. (Nasdaq)
  • Stock Split Authorization: A board-approved 5-for-1 stock split aims to improve liquidity and broaden retail investor ownership. (Yahoo Finance)

Challenges:

  • Valuation Compression: Analysts have trimmed price targets in light of broader software sector rotation, leading to downward revisions that reflect caution ahead of earnings and uncertain macro conditions. (Ad Hoc News)
  • Market Sentiment: Software stocks broadly have underperformed amid shifting investor preferences toward semiconductors and AI infrastructure names, contributing to valuation pressure for ServiceNow. (Investopedia)

Analyst Forward Outlook & Stock Price Forecast (Next 12 Months)

Market forecasts reflect a moderate buy consensus for NOW with meaningful upside potential despite short-term volatility:

  • MarketBeat Consensus: Average 12-month price target of $209.07 — implying approximately 57% potential upside from current levels. (MarketBeat)
  • TipRanks Data: Average analyst target range of $170 to $263, with a “Strong Buy” consensus overall. (TipRanks)
  • Bullish Scenarios: Some analysts project further expansion toward historical peer valuations if growth and AI monetization accelerate. (TIKR.com)

Projected Price Range in One Year: $180–$250, contingent upon execution of AI initiatives, macro stability, and continued enterprise software demand.


Disclosure

I currently hold a position in ServiceNow (NYSE: NOW). This article is for informational purposes only and does not constitute financial advice. Investors should conduct independent research before making investment decisions.


References

Investing.com. (2025, October 30). Wells Fargo raises ServiceNow stock price target to $1,275 on higher estimates. Retrieved from Investing.com. Investing.com
MarketBeat. (2026). ServiceNow (NOW) Stock Forecast & Price Target. Retrieved from MarketBeat. MarketBeat
MarketWatch. (2026, January). ServiceNow Inc. stock data. Retrieved from MarketWatch. MarketWatch
TradingView/ Invezz. (2026). Here’s why the ServiceNow stock price is tanking. Retrieved from TradingView. TradingView
TechSite (TS2.Tech). (2026, January 24). ServiceNow stock price jumps 3.5% into earnings week. Retrieved from TS2.Tech. TechStock²
Tikr (2026). After a 31% fall in the last 12 months, can ServiceNow recover in 2026? Retrieved from Tikr. TIKR.com
WSJ. (2026). OpenAI and ServiceNow Strike Deal to Put AI Agents in Business Software. Retrieved from The Wall Street Journal. The Wall Street Journal
ServiceNow Investor Relations. (2025). ServiceNow Reports Second Quarter 2025 Financial Results. Retrieved from ServiceNow IR. ServiceNow Investor Relations
GuruFocus News. (2025, October 30). ServiceNow Inc (NOW) Q3 2025 Earnings: EPS of $2.40 Beats Estimates. Retrieved from GuruFocus. GuruFocus

How to Build Wealth: 12 Timeless Financial Tips

With financial advice, most guidance comes with caveats, fine print, and a familiar refrain: “It depends.” While nuance has its place, long-term financial stability is built on a small set of non-negotiable principles. These rules hold up across income levels, market cycles, and life stages. They are not trendy. They are not complicated. And they work consistently.

Below is a clear, practical list of rock-solid financial rules that stand the test of time. Bookmark them. Revisit them. Live by them.


1. Spend Less Than You Earn… Always

This is the foundation of every sound financial plan. No investment strategy, side hustle, or tax trick can compensate for chronic overspending. If your expenses exceed your income, wealth accumulation is mathematically impossible.

Rule: Control spending first. Everything else is secondary.


2. Pay Yourself First

Saving what’s “left over” doesn’t work because there’s rarely anything left. Automating savings before discretionary spending removes willpower from the equation.

Rule: Savings is not optional. It is a fixed expense.


3. Build an Emergency Fund Before You Invest

Life will interrupt your plans, job loss, medical expenses, unexpected repairs. An emergency fund prevents short-term crises from becoming long-term financial damage.

Rule: Maintain 3–6 months of essential expenses in cash or cash equivalents.


4. Avoid High-Interest Debt Like the Plague

High-interest debt (especially credit cards) compounds against you, eroding progress faster than most investments can offset.

Rule: If the interest rate is double digits, eliminate it aggressively.


5. If You Don’t Understand It, Don’t Invest in It

Complexity is often used to disguise risk. If you cannot clearly explain how an investment works, how it makes money, and what could cause it to fail, you are speculating not investing.

Rule: Clarity beats excitement every time.


6. Time in the Market Beats Timing the Market

Consistently investing over time outperforms trying to predict short-term market movements. Emotional decision-making is the enemy of long-term returns.

Rule: Invest regularly. Stay invested. Ignore the noise.


7. Diversification Is Non-Negotiable

Concentration creates the illusion of wealth; diversification preserves it. No single stock, sector, or asset class deserves absolute confidence.

Rule: Spread risk intentionally without over complicating.


8. Lifestyle Inflation Is a Silent Wealth Killer

Earning more does not automatically mean living better unless the additional income is managed wisely. Increasing expenses in lockstep with income delays financial independence indefinitely.

Rule: Upgrade your savings rate before upgrading your lifestyle.


9. Protect What You’re Building

Insurance is not an investment it’s risk management. Adequate coverage safeguards years of progress from being wiped out by a single event.

Rule: Insure against catastrophic loss, not minor inconveniences.


10. Long-Term Thinking Wins Every Time

Short-term gratification often conflicts with long-term goals. Financial success favors patience, discipline, and consistency not impulse.

Rule: Make decisions today that your future self will thank you for.


11. Fees Matter More Than You Think

Small percentage fees compound just like returns only in the opposite direction. Over decades, high fees can cost hundreds of thousands of dollars.

Rule: Keep investment and advisory fees as low as reasonably possible.


12. Have a Plan and Review It Annually

A financial plan is not static. Life changes, goals evolve, and assumptions need updating.

Rule: Written plans create accountability. Annual reviews create alignment.


End Result

Financial freedom is not built on clever shortcuts or perfect timing. It is built on unbreakable rules applied consistently over time. These principles require discipline but not genius. Follow them without exception, and the results will follow with certainty.

When in doubt, return to the rules. They will not steer you wrong.

Mastering Dollar-Cost Averaging for Long-Term Wealth

For many investors, the most difficult part of building wealth in the stock market is not choosing the right company it is deciding when to invest. Market volatility, headlines, and fear of buying at the “wrong time” often cause investors to sit on the sidelines. Dollar-cost averaging (DCA) offers a straightforward solution to this problem, making it one of the easiest and most effective ways to ease into a stock position for long-term investing.

What Is Dollar-Cost Averaging?

Dollar-cost averaging is an investment strategy where an investor commits to investing a fixed dollar amount into a stock, exchange-traded fund (ETF), or mutual fund at regular intervals such as weekly, biweekly, or monthly regardless of the asset’s price.

Instead of investing a lump sum all at once, DCA spreads purchases over time. When prices are high, the fixed dollar amount buys fewer shares. When prices are low, the same amount buys more shares. Over time, this approach results in an average purchase price that reflects market fluctuations rather than a single entry point.

Why DCA Works for Long-Term Investors

1. Reduces Market Timing Risk
Trying to time the market consistently is extremely difficult, even for professionals. Dollar-cost averaging removes the pressure to predict short-term price movements. By investing consistently, investors participate in the market regardless of temporary highs or lows.

2. Eases Emotional Decision-Making
Emotions such as fear and greed often lead to poor investment decisions. DCA introduces discipline by turning investing into a routine process rather than a reaction to market news. This structure helps investors stay invested during periods of volatility, which are critical for long-term success.

3. Smooths Volatility Over Time
Markets are inherently volatile in the short term. DCA naturally takes advantage of price swings by purchasing more shares during market pullbacks. Over long periods, this can lower the average cost per share compared to investing all funds at a single market peak.

4. Encourages Consistent Investing Habits
Dollar-cost averaging aligns well with regular income cycles, such as paychecks. This makes it easier for investors to build positions gradually without waiting for large sums of capital. Consistency is a key driver of long-term portfolio growth.

Why DCA Is Ideal for Easing Into a Stock Position

For investors initiating a new stock position, especially in a volatile or uncertain market, DCA provides a measured and controlled entry. Rather than committing all capital at once, investors can scale into the position over months or even years, allowing the investment thesis to play out while limiting short-term downside risk.

This approach is particularly effective for:

  • Long-term growth stocks
  • Broad market ETFs
  • Retirement and taxable investment accounts
  • Investors new to the market or returning after a pullback

Long-Term Results Matter More Than Perfect Timing

While lump-sum investing can outperform in steadily rising markets, dollar-cost averaging shines when volatility is present an increasingly common feature of modern markets. More importantly, DCA helps investors stay invested, which historically has mattered far more than finding the perfect entry point.

Over time, markets have demonstrated an upward bias driven by earnings growth, innovation, and economic expansion. Dollar-cost averaging allows investors to participate in that long-term trend without the stress of short-term market noise.

The Last Word

Dollar-cost averaging is not about maximizing short-term gains it is about building wealth steadily and responsibly. By reducing timing risk, minimizing emotional mistakes, and encouraging consistent participation, DCA stands out as one of the simplest and most effective strategies for easing into a stock position and staying committed to long-term investing goals.

For investors focused on patience, discipline, and long-term growth, dollar-cost averaging remains a proven and accessible strategy in any market environment.

Talos Energy (NYSE: TALO): A Strategic Energy Investment Entering 2026

Talos Energy Inc. (NYSE: TALO), an independent offshore oil and gas exploration and production company focused primarily on the U.S. Gulf of Mexico, is emerging as a notable energy equity entering 2026. With improving operational efficiency, disciplined capital allocation, and renewed analyst optimism, Talos presents a risk-adjusted opportunity for investors seeking exposure to offshore energy assets.

As of early January 2026, Talos Energy shares are trading near $11.25, recently touching a 52-week high of approximately $11.64, reflecting improving technical momentum and investor sentiment (Investing.com, 2025).

Operational Performance and Financial Progress

Talos Energy reported solid operational execution throughout 2025 despite a volatile commodity pricing environment. In its third quarter 2025 earnings report, the company disclosed average production of approximately 95.2 thousand barrels of oil equivalent per day (MBoe/d), supported by strong performance across its core offshore assets (Talos Energy Inc., 2025a).

Notably, Talos generated over $100 million in adjusted free cash flow during Q3 2025, enabling share repurchases and reinforcing management’s emphasis on shareholder returns and balance sheet strength (Talos Energy Inc., 2025a). While net income remained pressured by non-cash impairment charges, free cash flow generation has become a central pillar of the company’s investment thesis.

Strategic Initiatives and Growth Drivers

Talos has outlined an enhanced corporate strategy aimed at improving capital efficiency and long-term cash flow sustainability. Management has indicated a goal of achieving approximately $100 million in incremental annualized cash flow entering 2026, driven by operational efficiencies, optimized drilling programs, and cost discipline (Talos Energy Inc., 2025b).

Exploration remains another key catalyst. The company’s Daenerys discovery in the Gulf of Mexico has shown promising results, with appraisal drilling planned for 2026. Successful development could materially expand Talos’ reserve base and future production profile (Talos Energy Inc., 2025a).

In addition, broader offshore industry trends may serve as tailwinds. According to Reuters (2025), improved drilling economics and declining onshore productivity are refocusing attention on offshore Gulf of Mexico assets, potentially supporting higher long-term valuations for companies like Talos.

Market Sentiment and Analyst Outlook

From a technical perspective, Talos Energy has demonstrated improving relative strength. The stock earned a Relative Strength (RS) Rating above 80, signaling outperformance versus the broader market and attracting momentum-oriented investors (Investor’s Business Daily, 2025).

Analyst sentiment is moderately bullish. Consensus estimates reflect an average 12-month price target near $14–$15, with more optimistic forecasts reaching $20 per share, implying meaningful upside if execution and commodity pricing align favorably (StockAnalysis.com, 2025; Investing.com, 2025).

Risks to Consider

Despite improving fundamentals, Talos Energy is not without risk. The company remains sensitive to fluctuations in oil and natural gas prices, and earnings volatility persists due to capital-intensive offshore operations. Exploration results, regulatory considerations, and macroeconomic factors could all impact performance.

Investors should also note that sustained profitability has yet to be firmly established on an annual basis, making execution in 2026 a critical determinant of valuation expansion.

2026 Price Outlook

Based on current fundamentals, analyst projections, and sector trends, several scenarios appear plausible for Talos Energy by the end of 2026:

  • Base Case: Stable commodity prices and continued execution support a valuation in the $14–$16 range.
  • Bullish Case: Successful exploration, higher oil prices, and sustained free cash flow expansion could drive shares toward $18–$20+.
  • Bearish Case: Commodity weakness or operational setbacks may limit upside and keep shares range-bound near current levels.

Conclusion

Talos Energy enters 2026 positioned as a leveraged play on offshore energy resilience and operational discipline. While risks remain inherent, the company’s improving free cash flow profile, exploration upside, and favorable analyst sentiment suggest that TALO may offer attractive long-term potential for investors with a tolerance for volatility.


Disclosure

The author owns a position in Talos Energy (NYSE: TALO). This article is for informational purposes only and does not constitute financial or investment advice. Readers are strongly encouraged to conduct their own research and consult a qualified financial professional before making any investment decisions.


References

Investing.com. (2025, December 3). Talos Energy stock reaches 52-week high at 11.64 USD. Investing.com. https://www.investing.com/news/company-news/talos-energy-stock-reaches-52week-high-at-1164-usd-93CH-4388939

Investor’s Business Daily. (2025, December 30). Stocks showing improving market leadership: Talos Energy earns 81 RS rating. https://www.investors.com/ibd-data-stories/stocks-showing-improving-market-leadership-talos-energy-earns-81-rs-rating/

Reuters. (2025, October 15). Improved drilling to boost Gulf of Mexico offshore oil output as U.S. onshore growth slows. Reuters. https://www.reuters.com/business/energy/improved-drilling-boost-gulf-mexico-offshore-oil-output-us-onshore-growth-slows-2025-10-15/

StockAnalysis.com. (2025). Talos Energy (TALO) stock forecast and analyst price targets. https://stockanalysis.com/stocks/talo/forecast/

Talos Energy Inc. (2025a, November 5). Talos Energy announces third quarter 2025 operational and financial results. https://www.talosenergy.com/investor-relations/news/news-details/2025/Talos-Energy-Announces-Third-Quarter-2025-Operational-and-Financial-Results/

Talos Energy Inc. (2025b, June 17). Talos Energy announces enhanced corporate strategy. https://www.talosenergy.com/investor-relations/news/news-details/2025/Talos-Energy-Announces-Enhanced-Corporate-Strategy/

Getting Ready for the New Year: A Practical Reset for Health and Wealth After Christmas

As the Christmas decorations come down and routines begin to normalize, the period between the holidays and the New Year offers a valuable opportunity for reflection and preparation. Rather than rushing into resolutions on January 1, many individuals are using this quieter window to assess their priorities and make intentional plans for the year ahead. With 2026 approaching, two areas stand out as especially important: personal health and financial stability.

The end of the holiday season often brings extra spending, disrupted sleep schedules, and indulgent eating. Resetting now allows people to enter the New Year with clarity, momentum, and realistic goals. Experts across healthcare and financial planning consistently emphasize that small, proactive steps taken early can compound into meaningful long-term benefits.

Health Considerations to Prioritize Going Into 2026

Maintaining health is not about drastic changes, but about sustainable habits that support longevity and quality of life. As the New Year approaches, individuals may want to focus on the following:

  • Routine medical checkups: Scheduling annual physicals, dental visits, and vision exams early in the year helps catch issues before they become costly or serious.
  • Nutrition reset: Transitioning from holiday eating to balanced, nutrient-dense meals supports energy levels and metabolic health.
  • Consistent physical activity: Establishing a realistic exercise routine—whether walking, strength training, or flexibility work—improves both physical and mental well-being.
  • Sleep discipline: Returning to regular sleep and wake times can significantly improve focus, immune function, and stress management.
  • Stress management: Incorporating practices such as mindfulness, time blocking, or regular downtime can reduce burnout and improve overall resilience.

Wealth Considerations to Strengthen Financial Stability

The New Year is also an ideal time to reassess financial health and prepare for future opportunities and risks. Key areas to consider include:

  • Budget review: Evaluating holiday spending and updating monthly budgets helps prevent financial drift early in the year.
  • Emergency savings: Ensuring an emergency fund covers at least three to six months of expenses remains a foundational financial safeguard.
  • Debt strategy: Creating or refining a plan to reduce high-interest debt can free up cash flow and reduce long-term financial stress.
  • Retirement contributions: Reviewing contribution levels to retirement accounts and adjusting for income changes or new limits can significantly impact long-term outcomes.
  • Insurance coverage check: Confirming that auto, home, health, and life insurance policies remain appropriate for current circumstances helps protect against unexpected setbacks.
  • Investment alignment: Rebalancing portfolios to reflect updated goals, risk tolerance, and time horizons supports disciplined wealth-building.

Entering the New Year With Intention

Getting ready for the New Year does not require sweeping changes or unrealistic resolutions. Instead, it is about thoughtful preparation and alignment. By addressing health and wealth proactively, before January begins, individuals position themselves to move into 2026 with greater confidence, stability, and focus.

The days after Christmas are not just a cooldown from the holidays; they are a strategic pause. How that pause is used can make a measurable difference in the year ahead.

Five9, Inc. (NASDAQ: FIVN): Evaluating a Cloud Communications Leader Heading Into 2026

Five9, Inc. is a leading provider of cloud-based contact center software, operating within the rapidly expanding Contact Center as a Service (CCaaS) market. As enterprises continue to modernize customer engagement through artificial intelligence and cloud infrastructure, Five9’s platform positions the company at the intersection of digital transformation and customer experience optimization (Five9, Inc., 2025).


Company Overview

Founded in 2001, Five9 delivers cloud-native contact center solutions that integrate voice, digital channels, workforce optimization, and AI-powered automation. The company’s offerings are designed to help enterprises improve customer satisfaction while reducing operational complexity and costs. Five9 primarily serves mid-market and large enterprise customers, with a business model heavily weighted toward recurring subscription revenue (Trefis, 2025).

The CCaaS market continues to benefit from long-term secular tailwinds, including remote work adoption, omnichannel customer engagement, and enterprise investment in AI-driven customer support solutions (Seeking Alpha, 2025).


Financial Performance and Health Snapshot

Revenue and Growth

Five9 reported record full-year revenue exceeding $1 billion, reflecting consistent double-digit growth driven by enterprise adoption and expanding AI-enabled services (Five9, Inc., 2024). Recent quarterly results show revenue growth in the low double-digit range, signaling moderation from prior hypergrowth years but still outperforming many legacy contact center competitors (Investing.com, 2025a).

Profitability and Margins

Operational efficiency has improved as the company scales. Adjusted EBITDA margins have expanded into the low-to-mid 20% range, supported by higher software margins and disciplined cost management (Seeking Alpha, 2025). While GAAP profitability remains pressured by stock-based compensation, non-GAAP earnings and free cash flow generation have shown steady improvement (NASDAQ, 2025).

Balance Sheet Strength

Five9 maintains a solid liquidity position, supported by cash reserves and manageable debt levels. The company has also authorized share repurchase activity, signaling management confidence in long-term value creation despite near-term stock volatility (Investing.com, 2025b).


Stock Price and Market Performance

As of late 2025, Five9 shares have experienced significant price compression, trading well below prior cycle highs. The stock recently touched a 52-week low, reflecting broader SaaS sector multiple contraction, investor caution around growth deceleration, and macroeconomic uncertainty (Investing.com, 2025c).

Despite the decline, valuation metrics such as price-to-sales and enterprise-value-to-revenue ratios now sit below historical averages for high-quality SaaS peers, suggesting the market may be discounting future growth more aggressively than current fundamentals justify (NASDAQ, 2025).


Why Five9 May Be an Attractive Investment Heading Into 2026

1. AI-Driven Product Expansion

Five9 continues to embed artificial intelligence across its platform, including intelligent virtual agents, real-time analytics, and automation tools. AI-related revenue has grown faster than the company’s core business, positioning Five9 to benefit from rising enterprise demand for scalable, automated customer engagement (Seeking Alpha, 2025).

2. Recurring Revenue Visibility

A substantial majority of Five9’s revenue is derived from subscriptions, providing predictable cash flows and improved earnings visibility. This recurring model is a key attribute investors seek in mature SaaS companies navigating economic cycles (Trefis, 2025).

3. Margin Expansion Potential

As growth stabilizes and operating leverage improves, Five9 has the potential to further expand margins, particularly if AI-driven products command premium pricing and reduce customer churn (NASDAQ, 2025).

4. Strategic Optionality

Ongoing consolidation within the cloud communications and enterprise software space creates potential upside through partnerships, acquisitions, or strategic interest from larger technology firms seeking to expand their customer experience portfolios (Investing.com, 2025b).


Risks and Considerations

While the long-term outlook remains constructive, investors should remain mindful of several risks. These include intensified competition from well-capitalized rivals, potential delays in enterprise spending, and the possibility that revenue growth continues to decelerate more rapidly than expected (Investing.com, 2025a). Additionally, broader market sentiment toward technology stocks could continue to influence valuation multiples independent of company performance.


Conclusion

Five9 enters 2026 as a financially stable, AI-focused SaaS company operating in a structurally growing market. Although near-term growth has moderated and share price volatility remains elevated, improving margins, recurring revenue strength, and expanding AI capabilities provide a foundation for potential long-term value creation. For investors willing to tolerate short-term uncertainty, Five9 represents a company where fundamentals and market valuation may diverge heading into the next phase of the cloud communications cycle (Five9, Inc., 2025; Seeking Alpha, 2025).

Disclosure:
I do not hold, directly or indirectly, any equity position in Five9, Inc. (NASDAQ: FIVN) at the time of writing. This article is provided for informational and educational purposes only and should not be construed as investment advice, a recommendation to buy or sell securities, or a solicitation of any investment strategy. Readers should conduct their own due diligence and consult a qualified financial professional before making any investment decisions.


References (APA Format)

Five9, Inc. (2024). Five9 reports record full-year revenue exceeding $1 billion. Five9 Investor Relations.
https://investors.five9.com

Five9, Inc. (2025). Quarterly earnings and financial results. Five9 Investor Relations.
https://investors.five9.com/financials

Investing.com. (2025). Five9 stock hits 52-week low amid market volatility.
https://www.investing.com

Investing.com. (2025). Cantor Fitzgerald lowers Five9 price target citing growth moderation.
https://www.investing.com

NASDAQ. (2025). Five9, Inc. (FIVN) stock quote, financials, and performance data.
https://www.nasdaq.com

Seeking Alpha. (2025). Five9: AI-driven contact center growth and margin expansion.
https://www.seekingalpha.com

Trefis. (2025). Five9 business model, revenue mix, and valuation analysis.
https://www.trefis.com

Mission Produce ($AVO): The avocado company worth a closer look

Mission Produce, Inc. (NASDAQ: AVO) is a vertically integrated supplier of fresh Hass avocados (and growing categories such as blueberries and mangoes). The company’s mission centers on reliably sourcing, ripening, packing and distributing high-quality avocados year-round while expanding into complementary produce categories to smooth seasonality and add higher-margin lines for customers. (SEC+1)

Why some investors call $AVO a “hidden gem”
• Scale in a tight market: Mission Produce reported trailing-12-month revenue of roughly $1.4B (TTM), driven by higher selling prices and broadening sourcing to Peru, Mexico, Guatemala and other regions — giving it scale in an industry with frequent supply shocks. (Yahoo Finance+1)
• Recent momentum in results: the company reported Q2 fiscal-2025 revenue of $380.3M (up ~28% year-over-year) and continued quarter-to-quarter revenue strength into Q3, reflecting strong demand and price environment for Hass avocados. Those beats have grabbed investor attention. (Mission Produce Investors+1)
• Diversification & supply-footprint: Mission is investing in packhouses and farming operations (including expansion in Guatemala and development of blueberry and mango programs), which helps reduce single-market exposure and gives operational levers when avocado prices swing. (Blue Book Services+1)
• Clean-ish balance sheet for a seasonal ag business: total assets are roughly $1.0B with total liabilities around $402M (SEC filings / investor materials show positive shareholders’ equity and manageable long-term debt) — positioning it to withstand seasonal price swings and invest in capacity. (SEC+1)

Key risks
• Commodity and weather risk: avocados are sensitive to weather (El Niño, droughts) and geopolitical trade/tariff moves; supply disruptions can quickly swing margins. (MarketWatch)
• Price cyclicality: the company’s Marketing & Distribution segment drives most revenue, so falling avocado prices can reduce top-line even as volumes rise. (Cash Flow Templates)

📈 Current Price & 12-Month Outlook

As of December 4, 2025, AVO shares trade around US$12.03 per share. (MarketBeat+2StockAnalysis+2) According to recent analyst consensus, many project a 12-month target price of about US $17.00 — implying a potential upside of roughly 40–45% over the next year. (StockAnalysis+2Zacks+2)

If conditions remain favorable — robust demand for avocados, stable supply (including from diversified growing regions), and continued execution on expansion initiatives — AVO could reach or even modestly exceed that $17 target. However, risks such as commodity-price swings, weather events, and shifting consumer demand could temper gains. As with all agriculture-linked equities, the upside remains meaningful but also volatile.

Bottom line
Mission Produce combines market leadership in a high-growth consumer category (avocados), rising scale and an improving product mix. That combination — plus a balance sheet that appears able to support continued investment — is why some investors view $AVO as a “hidden gem” in ag/food distribution. But it remains a cyclical, weather-sensitive play; prospective buyers should weigh valuation, seasonality, and tariff/volume outlooks before acting. (Yahoo Finance+1)

Disclosure: I currently hold a position in Mission Produce, Inc. (NASDAQ: AVO). All information provided is for informational and educational purposes only and should not be interpreted as financial advice, investment recommendations, or an endorsement to buy or sell any security. Investors should conduct their own research and consult with a qualified financial professional before making investment decisions.

References

MarketBeat. (2025, December 4). Mission Produce (AVO) Stock Forecast & Price Target 2025. https://www.marketbeat.com/stocks/NASDAQ/AVO/forecast/ MarketBeat

StockAnalysis.com. (n.d.). Mission Produce, Inc. (AVO) Stock Price & Overview. https://stockanalysis.com/stocks/avo/ StockAnalysis

Zacks. (n.d.). Mission Produce, Inc. (AVO) Price Target & Stock Forecast. https://www.zacks.com/stock/research/AVO/price-target-stock-forecast Zacks

Investing.com. (n.d.). Mission Produce Inc (AVO) Consensus Estimates. https://www.investing.com/equities/mission-produce-inc-consensus-estimates Investing.com

Yahoo Finance. (n.d.). Mission Produce (AVO) Stock Quote & Summary. https://finance.yahoo.com/quote/AVO/ Yahoo Finance+1

Opendoor Technologies: Rising Star or Risky Bet?

Opendoor Technologies (NASDAQ: $OPEN), the best-known public “iBuyer” that buys, renovates and resells homes, has gone from near-obscurity to the center of a retail-investor frenzy — and to a renewed debate among analysts about whether the company is finally turning a corner or simply a high-risk turnaround story.

Over the last few months OpenDoor’s shares have swung dramatically: the stock traded around $7.70–$8.00 at the end of October 2025 and the company’s market capitalization sits in the $5–6 billion range, after a year of volatile trading that included a multi-hundred-percent YTD gain. (Yahoo Finance+1)

What changed recently

Several headline events have driven sentiment:

  • Leadership and board moves: Opendoor brought in Kaz Nejatian (former Shopify COO) as CEO and welcomed co-founders (including Keith Rabois) back into senior board roles; those governance shifts have been cheered by retail investors and credited with a share-price pop. (Barron’s)
  • Institutional attention and retail momentum: a disclosed stake by trading firm Jane Street and visible retail groups (“Open Army”) helped amplify demand and liquidity in the stock, intensifying swings. (Investopedia+1)
  • Changing operating results: Opendoor reported stronger operating metrics in 2025 quarters, including a notable adjusted-EBITDA improvement (the company posted roughly $23M adjusted EBITDA in Q2 2025), and guidance that signaled more predictable contribution profit heading into Q3 — although management warned of macro and inventory risks. (investor.opendoor.com+1)

Those items explain the run-up in price and the renewed investor conversation — but they do not answer whether the stock is a good investment for a given investor. Below we lay out the primary reasons for and against considering Opendoor as a buy, and then present a compact comparison table against a few direct/adjacent competitors.


Investment case — the arguments for buying

  1. Path to a more capital-light business mix. Management has publicly emphasized diversifying away from pure house flipping and toward capital-light revenue (listings, agent referrals and platform services). If executed, that could reduce inventory/interest-rate exposure and lift margins. (Nasdaq)
  2. Operational improvement indicators. Opendoor reported improved contribution margins/adjusted EBITDA in 2025 quarters, indicating they can be profitable on a run-rate basis under current housing conditions when volumes and pricing cooperate. That shows the business has levers to control costs and marketing spend. (investor.opendoor.com+1)
  3. Retail + selective institutional support can sustain valuation re-rating. The combination of vocal retail investors and large trading desks taking stakes can produce favorable secondary-market momentum and liquidity — often important for smaller, restructuring names. Recent stake disclosures and active retail communities materially contributed to price appreciation. (Investopedia+1)

Investment case — the arguments against buying

  1. Still fundamentally exposed to housing and rates. iBuying profitability depends on narrow purchase/resale spreads. High mortgage rates, slower transaction volumes and inventory carrying costs can quickly turn contribution profit negative; management itself has warned of those macro risks. (AInvest)
  2. Historical unprofitability and scale risk. Despite pockets of positive adjusted EBITDA, Opendoor remains a company that has reported large GAAP losses in recent years and must prove sustained, repeatable profitability at scale. Analysts and some sell-side desks still view the firm skeptically. (Investopedia+1)
  3. Valuation and momentum risk (meme-stock dynamics). Part of the recent price action appears driven by retail fervor and narrative (founder/board changes, social campaigns). If sentiment cools or short interest/unfavorable headlines resume, the stock can be highly volatile. Institutional disclosures (e.g., Jane Street) can be neutral in economic intent — they don’t guarantee long-term fundamental support. (Investopedia+1)

Quick facts & signals investors should check before deciding

  • Recent price / market cap: ~$7.7–$7.8 per share, market cap roughly $5–6B (end of October 2025). (Yahoo Finance+1)
  • Recent operating cue: Q2 2025 reported ~$1.6B revenue and $23M adjusted EBITDA (management said this was their first quarter of positive adjusted EBITDA in the recent cycle). Management gave guidance for Q3 2025 but flagged inventory & macro risks. (investor.opendoor.com+1)
  • Sentiment shocks: Return of co-founders/board changes + Jane Street stake disclosure drove major intraday moves and an extended retail buying wave in mid-to-late 2025. (Barron’s+1)

Comparison table — Opendoor vs. selected competitors (price & recent fluctuations)

Table shows representative market snapshots and price-movement indicators as reported publicly in late Oct 2025. Percent figures are illustrative based on publicly reported YTD or 1-year performance where available; use the cited links to verify live numbers before trading.

Company (ticker)Business focusRepresentative price (late Oct 2025)Market cap (approx.)Notable recent move / comment
Opendoor (OPEN)iBuyer / online home marketplace~$7.7 (Oct 31, 2025). 52-wk range: $0.51–$10.87.$5–6B.Big YTD rally driven by board changes, CEO hire & retail interest; Q2’25 adjusted EBITDA improvement. (Yahoo Finance+2StockAnalysis+2)
Zillow Group (ZG)Online listings, marketplace, mortgages (adjacent)~$71 (Oct 2025)~$17B.Larger, diversified play in online real estate and mortgage; more mature revenue streams. (StockAnalysis+1)
Offerpad (OPAD)iBuyer / home transaction services~$2.3 (Oct 31, 2025); 52-wk range: 0.91–6.35~$80–100M market cap (small-cap)Smaller competitor in same model; more levered to local execution and operational differences; higher volatility. (StockAnalysis+1)
Redfin (RDFN)Brokerage + tech (acquisition announced)Acquisition / deal value $12.50-per-share by Rocket (2025)Deal value ≈ $1.75B (acq. by Rocket Cos.)Redfin was being acquired by Rocket Companies in 2025 — that transaction changes the public-peer landscape. (AP News+1)

Sources: company investor pages, mainstream financial sites and news coverage (see citations). (AP News+4investor.opendoor.com+4Yahoo Finance+4)


How a pragmatic investor might think about sizing a position

  • Risk-aware, small allocation: If you believe management can execute and you want exposure to an asymmetric upside (turnaround + retail momentum), consider a modest, portfolio-hedged allocation (small percent of liquid equities), with strict stop or re-evaluation triggers tied to subsequent earnings and inventory metrics.
  • Event-driven play: Some traders view Opendoor as an event trade (earnings, board/management updates). That strategy requires active monitoring and is not suitable for buy-and-hold retirement capital.
  • Avoid if you need steady income/low volatility: Opendoor is not a conservative equity — it’s a high-volatility name with housing and interest-rate sensitivity.

What to watch next (near-term catalysts)

  1. Q3 2025 earnings / management commentary (Nov 6, 2025): updated revenue, contribution profit, inventory levels and margin guidance will matter. Opendoor plans a novel “Financial Open House” investor presentation that could influence retail interest. (investor.opendoor.com+1)
  2. Inventory and financing costs: how much inventory they hold and the cost to finance that inventory as mortgage rates move. (AInvest)
  3. Any further institutional filings: large 13F/13D/13G filings or insider transactions (adding/removing high-profile board members) can swing sentiment quickly. (Investopedia+1)

Long and Short

Opendoor sits at the intersection of a real operational story (improving contribution metrics, attempts to move into capital-light revenue) and a high-sensation market story (retail fervor, activist board moves, and short-squeeze/meme dynamics). That combination creates both upside and downside:

  • If you believe management can repeat profitable quarters, diversify revenue and steadily shrink inventory risk, Opendoor could be a high-reward turnaround play.
  • If you believe that housing-cycle risk, rate sensitivity, and structurally low flipping spreads will persist, then the stock remains a speculative, momentum-driven bet that could reverse sharply.

Before making any trade, check the latest quarter results, read management’s Q&A from the upcoming November presentation, and confirm up-to-the-minute prices/position filings — the environment around Opendoor is unusually fast-moving and sentiment-sensitive. (investor.opendoor.com+2Quiver Quantitative+2)

Disclaimer

I currently hold a personal position in Opendoor Technologies Inc. (NASDAQ: OPEN).
This article is provided for informational and educational purposes only and does not constitute financial advice or a recommendation to buy, sell, or hold any securities.
Investors should conduct their own research or consult a licensed financial advisor before making investment decisions.

References

Barron’s. (2025, October 31). Opendoor Technologies Inc. (OPEN) stock price, quote, and news. Retrieved from https://www.barrons.com

Business Insider. (2025, October 31). Opendoor Technologies Inc. (OPEN) stock performance and financial data. Retrieved from https://markets.businessinsider.com

CNBC. (2025, October 25). Opendoor shares surge after leadership shake-up and board changes. Retrieved from https://www.cnbc.com

MarketWatch. (2025, October 31). Opendoor Technologies Inc. stock overview and financial results. Retrieved from https://www.marketwatch.com

Nasdaq. (2025, October 30). Opendoor Technologies Inc. (OPEN) company profile and financials. Retrieved from https://www.nasdaq.com

Opendoor Technologies Inc. (2025). Q2 2025 shareholder letter and financial results. Retrieved from https://investor.opendoor.com

Reuters. (2025, October 27). Opendoor Technologies sees EBITDA improvement, guidance for Q3 2025. Retrieved from https://www.reuters.com

Seeking Alpha. (2025, October 28). Opendoor Technologies Q2 earnings report analysis. Retrieved from https://seekingalpha.com

Yahoo Finance. (2025, October 31). Opendoor Technologies Inc. (OPEN) stock price, history, and market cap. Retrieved from https://finance.yahoo.com

Zillow Group Inc. (2025, October 30). Company financials and stock price. Retrieved from https://www.zillowgroup.com

Offerpad Solutions Inc. (2025, October 30). Company profile and stock chart. Retrieved from https://www.offerpad.com

Redfin Corporation. (2025, October 29). Rocket Companies announces acquisition of Redfin at $12.50 per share. Retrieved from https://www.redfin.com/news

“At the Trough” — Why Webull Corporation (NASDAQ: BULL) Might Be Worth a Fresh Look

TAMPA – October 21, 2025 — The brokerage and trading-platform firm Webull Corporation (ticker BULL) finds itself trading near multi-year lows. For value-oriented investors, that raises a classic question: Is this a moment of opportunity, or a warning that things are worse than they appear?

Here’s what investors need to know:


1. The Case For: Potential Upside From a Low Base

  • Webull reported strong top-line growth in recent quarters. In Q1 2025, revenues rose by 32 % year-over-year to about US$117 million, and the company swung from a loss to a net income of around US$12.9 million. (PR Newswire+2StockAnalysis+2)
  • In Q2 2025, revenue came in at roughly US$131.5 million, up ~46 % vs Q2 2024 (~US$90.1 million) — showing accelerating growth in that period. (Investing.com+2WallStreetZen+2)
  • The stock has already fallen steeply from its earlier highs. Some market commentary suggests that when a stock has dropped hard, it might set up for a rebound if fundamentals improve. (Value The Markets+1)
  • Webull’s business model—zero-commission trading, fractional shares, global expansion—remains relevant in the growing world of retail finance and digital investing. Supportive structural tailwinds could help long-term. For example, the company claims global reach and a broad user base. (AInvest+1)

2. The Case Against: Key Risks That Still Loom

  • While revenue is growing, the annual full-year revenue for 2024 was essentially flat compared to 2023 (~US$390.2 million in both years) — indicating growth isn’t guaranteed or smooth. (WallStreetZen+1)
  • Profitability remains a concern: Return on equity and profit margins are weak or negative in many recent periods. (Simply Wall St+1)
  • The company competes in a crowded sector (digital brokerages, fintech platforms) with strong incumbents like Robinhood Markets. Analysts have flagged slower growth vs bigger rivals. (Webull+1)
  • There are corporate-structure complexities and lock-up/share dilution risks. A financial-news piece noted that if the stock trades above US$12 for 20 days, up to 25 % of locked shares might be released, potentially expanding supply. (Money Morning)

3. Why “At All-Time Lows” Could Be a Turning Point

Many stocks trade at depressed levels because the market has lost confidence. That creates a scenario where:

  • The “bad news” may be largely baked into the price, so incremental positive surprises can have outsized impact.
  • A low base offers more upside potential if things go well (i.e., less downside cushion).
    For Webull, if growth continues and profitability improves, the market could reward the turnaround possibility. On the flip side, if risks intensify, the low price could still go lower.

4. What to Monitor Going Forward

Investors considering Webull should keep a close eye on:

  • Upcoming quarterly results: Are revenues continuing to grow at high rates? Are expenses under control?
  • Account growth and trading volume: How many active/funded accounts? What is customer asset growth?
  • Profit margins and net income: Are they trending toward consistent profitability?
  • Share-count / dilution risk: Are there significant new shares coming? Are previously locked shares being released?
  • Competitive dynamics and regulatory risks: Any new regulatory headwinds? How is Webull distinguishing itself vs other brokers?

5. Summary: A High-Risk, High-Potential Setup

In short: Webull is not a safe, boring investment. It carries meaningful operational and structural risk. But the combination of decent recent growth, a depressed share price, and a business model aligned with retail investing trends makes it plausible that at these levels, the upside could be interesting if things go right.

For investors comfortable with risk and looking for speculative exposure in the fintech/brokerage space, BULL might offer a worthwhile “bet.” For more conservative investors, the uncertainty may be too large.

Before investing, one should do their own due diligence, weigh risk vs reward carefully, and consider how this fits into an overall portfolio.


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Above: Representative charts showing (1) share-price path of Webull (BULL), (2) recent revenue growth, (3) user growth/expansion metrics.


Disclaimer

This is not financial advice. The information above is for educational and informational purposes only. Investing involves risks, including loss of principal. Always consult a qualified financial advisor regarding your specific situation.

References

AINVEST. (2025, April 20). Webull stock: 2 reasons to buy, 4 reasons to sell. AINVEST.com. https://www.ainvest.com/news/webull-stock-2-reasons-buy-4-reasons-sell-2504-63/

Investing.com. (2025, August 8). Webull Q2 2025 slides: Revenue jumps 46%, achieves third profitable quarter. Investing.com. https://www.investing.com/news/company-news/webull-q2-2025-slides-revenue-jumps-46-achieves-third-profitable-quarter-93CH-4215463

Money Morning. (2025, April 14). Warning: Read this before you buy Webull (BULL) stock. MoneyMorning.com. https://moneymorning.com/2025/04/14/warning-read-this-before-you-buy-webull-bull-stock/

PR Newswire. (2025, May 13). Webull reports first quarter 2025 financial results. PR Newswire. https://www.prnewswire.com/news-releases/webull-reports-first-quarter-2025-financial-results-302463555.html

Simply Wall St. (2025). Webull Corporation (NASDAQ: BULL) past performance and analysis. SimplyWall.st. https://simplywall.st/stocks/us/diversified-financials/nasdaq-bull/webull/past

Value The Markets. (2025, June 30). Webull Corporation stock (BULL): Is it a buy at these levels? ValueTheMarkets.com. https://www.valuethemarkets.com/analysis/webull-corporation-stock-bull

WallStreetZen. (2025). Webull (BULL) revenue 2023–2025. WallStreetZen.com. https://www.wallstreetzen.com/stocks/us/nasdaq/bull/revenue

Webull. (2025, July 22). Webull news update: Market and company overview. Webull.com. https://www.webull.com/news/12711197501137920

Zeta Global: A High-Growth Martech Investment Opportunity

Quick take: Zeta Global, the AI-driven marketing cloud, has delivered a string of better-than-expected quarters, is guiding to another year of strong revenue growth, and just made a big acquisition to expand its loyalty and enterprise footprint. That combination — accelerating revenue, improving profitability guidance, and strategic M&A — is why some investors are re-rating the stock. Below: the facts, the catalyst, a compact risk view, and a chart/table that show the growth story.


Headlines and the data points you need

  • Zeta reported Q2 2025 revenue of $308.4 million, a ~35% year-over-year increase vs. the prior year quarter. (Nasdaq)
  • For full-year 2024 Zeta generated about $1.01 billion in revenue. (Zeta Global)
  • Management has repeatedly “beat and raise” — most recently increasing full-year 2025 revenue guidance to $1,258–$1,268 million (midpoint ~$1.263B) and raising Adjusted-EBITDA and free-cash-flow ranges as well. Those revisions reflect faster growth and improving margins. (Zeta Global+1)
  • Zeta announced a large acquisition (Marigold’s enterprise business — including Cheetah Digital, Selligent, Sailthru and other assets) to strengthen loyalty and enterprise offerings, a move management says accelerates international reach and cross-sell opportunities. (Zeta Global+1)
  • Market snapshot (at time of writing): share price ≈ $20.37 and market cap in the mid-$4 billion range — investors are paying for fast growth but also a path to profitability. (Yahoo Finance)

Why this could be an attractive investment (the bull case)

  1. High single- to double-digit top-line growth that’s accelerating. Zeta’s recent quarters show consistent revenue acceleration (Q2 ’25 +35% YoY), a key signal for growth investors in the martech/adtech space. Management’s upward guidance for FY-2025 reinforces that it’s not just one quarter of outperformance. (Nasdaq+1)
  2. Improving operating leverage and cash generation. The company has raised Adjusted-EBITDA and free-cash-flow guidance, pointing to margin expansion. That’s important: investors reward companies that can turn revenue growth into sustainable profits and cash. (Zeta Global)
  3. Strategic M&A that fills capability gaps and expands addressable market. The Marigold enterprise business deal adds loyalty platforms and prominent enterprise customers (and EMEA coverage), enabling more cross-sell inside an existing customer base and a larger recurring revenue pool. If integration goes smoothly, this can boost both revenue and churn resilience. (Zeta Global+1)
  4. Compelling unit economics at scale. Zeta reports improving ARPU (average revenue per scaled customer) and strong net revenue retention metrics, which suggest existing customers are spending more — a powerful multiplier for SaaS-like businesses. (Company disclosures highlight rising Scaled and Super-Scaled customer ARPU.) (Zeta Global+1)
  5. Positive technical / market interest. Stock research outlets have recently upgraded technical scores (e.g., IBD RS rating rise), indicating renewed investor interest that can amplify returns if fundamentals keep improving.( Investors.com)

Compact table: key metrics (source notes below)

MetricValue (most recent / guidance)Source
Q2 2025 revenue$308.4M (+35% YoY)Company results / press release. (Nasdaq)
FY 2024 revenue$1,006M (≈$1.01B)FY 2024 report. (Zeta Global)
FY 2025 revenue guidance$1,258–$1,268M (midpoint ≈ $1.263B)Company guidance (beat & raise). (Zeta Global)
Adjusted-EBITDA guidance (FY-25)~$263.6–$265.6MCompany guidance. (Zeta Global)
Share price (snapshot)~$20.37Market quote (timestamped).
Market cap (approx.)Mid ~$4B–$4.8BMarket data providers. (Yahoo Finance+1)

Visual: revenue comparison (Q2 vs prior year, FY 2024 vs FY 2025 guidance)

I created a compact chart and table comparing:

  • Q2 2024 (estimate) vs Q2 2025 actual, and
  • FY 2024 actual vs FY 2025 guidance midpoint.

(Chart and table were prepared from the company reporting and guidance figures cited above).

Sources for the plotted numbers: Q2 2025 revenue and YoY change, FY 2024 totals, and FY 2025 guidance. (Nasdaq+2Zeta Global+2)


Risks — what could go wrong

  • Execution risk on M&A and integration. The Marigold enterprise assets are substantial; integration issues, customer churn, or higher-than-expected costs could blunt the benefits. (Zeta Global)
  • Valuation vs. growth tradeoff. The stock price reflects future growth expectations. If revenue growth slows or margin expansion stalls, multiples can compress quickly. (Yahoo Finance)
  • Adtech / martech competition and cyclicality. The market is competitive (large incumbents and many specialists). Ad/spend cyclicality could affect revenue. Company performance depends on continued client spend and retention. (Zeta Global)
  • Profitability not yet fully GAAP positive. Zeta has narrowed losses but still reports GAAP net losses; investors should watch sustained EBITDA and free-cash-flow conversion. (Zeta Global)

Bottom line (concise)

Zeta Global presents a classic high-growth martech investment case: accelerating revenue, improving profitability guidance, and strategic M&A that extends its product footprint and international reach. That combination can create durable revenue expansion and margin improvement — the ingredients growth investors pay for. But the stock still carries execution and integration risk and depends on preserving high retention and ARPU. If you like fast growth with a clear path to margin expansion and accept the M&A/integration risk, Zeta is a name to research further; if you are risk-averse or need immediate GAAP profitability, it may not fit.

Disclosure:

I do not own any stock or have any financial interest in Zeta Global Holdings (NYSE: $ZETA). This article is for informational purposes only and should not be considered financial or investment advice. Investing in stocks carries risks, and past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial professional before making any investment decisions.

References

Zeta Global Holdings Corp. (2025, August 8). Zeta reports second quarter 2025 financial results; raises full-year 2025 guidance. Zeta Global Investor Relations. Retrieved from https://investors.zetaglobal.com/

Zeta Global Holdings Corp. (2024, February 28). Zeta reports fourth quarter and full-year 2024 results. Zeta Global Investor Relations. Retrieved from https://investors.zetaglobal.com/

Investor’s Business Daily. (2025, September). Zeta Global stock analysis and relative strength update. Investor’s Business Daily. Retrieved from https://www.investors.com/

Reuters. (2025, September). Zeta Global Holdings Corp. company profile and financial summary (ZETA.O). Reuters Markets. Retrieved from https://www.reuters.com/

MarketWatch. (2025, October). Zeta Global Holdings Corp. stock quote & financials (ZETA). MarketWatch. Retrieved from https://www.marketwatch.com/

Business Wire. (2025, July 31). Zeta Global announces acquisition of Marigold’s enterprise business to expand loyalty and EMEA presence. Business Wire. Retrieved from https://www.businesswire.com/

Yahoo Finance. (2025, October 9). Zeta Global Holdings Corp. (ZETA) stock price and market cap data. Yahoo Finance. Retrieved from https://finance.yahoo.com/