Category Archives: Business

The Importance of Business and Professional Liability Insurance in Today’s Market

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In an increasingly litigious society, businesses of all sizes face a variety of risks that could lead to devastating financial losses. Business and professional liability insurance have become essential tools for safeguarding companies against potential lawsuits, ensuring that they can operate confidently and sustainably.

Understanding Business Liability Insurance
Business liability insurance, often referred to as general liability insurance, protects companies from financial loss resulting from claims of injury or property damage caused by the business’s operations, products, or services. This coverage is crucial for businesses that interact with customers, clients, or the public, as it covers legal fees, settlements, and medical expenses that could arise from accidents or damages linked to the business.

“Even a minor slip-and-fall accident in your store can lead to a significant lawsuit,” explains John Reynolds, a small business owner and insurance advocate. “Without liability insurance, one lawsuit could potentially bankrupt a small business.”

The Role of Professional Liability Insurance
Professional liability insurance, also known as errors and omissions (E&O) insurance, is equally important, particularly for businesses that provide professional services. This type of insurance covers legal costs and damages resulting from negligence, errors, or omissions in the professional services provided by the business.

Professionals such as doctors, lawyers, consultants, and architects often face high-stakes decisions and actions that can have serious consequences if mistakes occur. In such cases, professional liability insurance acts as a safety net, protecting the professional’s reputation and financial stability.

“Clients trust us with critical aspects of their lives and businesses, and sometimes things don’t go as planned,” says Dr. Sarah Mitchell, a healthcare professional. “Professional liability insurance ensures that we can address these issues without the added stress of financial ruin.”

Why These Insurances Are More Critical Than Ever
The modern business landscape is marked by increased regulation, higher customer expectations, and a more litigious culture. With the rise of social media, dissatisfied clients or customers can quickly amplify negative experiences, leading to reputational damage and potential legal action.

Moreover, as businesses embrace digital transformation, new risks such as cyberattacks and data breaches emerge. While general liability insurance may not cover these specific risks, the broader spectrum of liability insurance, including specialized policies, provides a comprehensive safety net.

“In today’s fast-paced and interconnected world, the potential for a lawsuit is higher than ever,” notes Laura Gomez, a risk management expert. “Having robust liability insurance is not just a precaution—it’s a necessity for any business that wants to thrive in the long term.”

The Financial Impact
The financial implications of being uninsured or underinsured can be staggering. A single lawsuit, even if unfounded, can cost tens of thousands of dollars in legal fees alone. For small businesses, these costs can be catastrophic. Liability insurance mitigates this risk, allowing businesses to allocate resources to growth and innovation rather than legal battles.

Furthermore, many clients and partners now require proof of liability insurance before engaging in business, making it a critical component of building trust and credibility in the marketplace.


Business and professional liability insurance are not merely optional add-ons—they are fundamental to the sustainability and growth of any business. As risks evolve and the business environment becomes more complex, investing in comprehensive liability coverage is one of the smartest decisions a business owner can make.

By protecting against unforeseen legal challenges, these insurances provide peace of mind and allow businesses to focus on what they do best—serving their customers and growing their operations. As the old adage goes, it’s better to be safe than sorry, and in the case of liability insurance, being safe can also mean being solvent.

About the Author:

David Dandaneau is a insurance agent that covers the insurance and financial services industry. He is known for his insightful analysis and comprehensive coverage of market trends and regulatory developments.

The Power of Creative Inspiration: Fueling Innovation and Imagination

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In the changing times of innovation and design, creative inspiration has become the bedrock for transformative ideas, bridging the gap between concept and reality. Whether in the arts, technology, or business, the spark of creativity is what drives new inventions, fresh approaches, and groundbreaking achievements.

What Is Creative Inspiration?

Creative inspiration refers to that moment when an idea strikes, offering a fresh perspective on a challenge or an entirely new way of doing things. Often, it comes unexpectedly—a result of personal experiences, observations, or even emotions. But behind what seems like a moment of brilliance lies a process: one that requires openness to the world, active engagement with one’s surroundings, and the ability to connect disparate thoughts in innovative ways.

From the works of legendary artists like Vincent van Gogh to the technological marvels conceived by inventors such as Steve Jobs, history offers countless examples of how inspiration can change the course of industries and societies.

Sources of Creative Inspiration

Creativity thrives on diversity, both in experiences and ideas. Here are a few key sources where individuals across disciplines draw their creative energy:

  1. Nature: For centuries, nature has been a prime source of inspiration. The intricate patterns found in plants, animals, and landscapes can prompt solutions to complex problems in fields like architecture, engineering, and design. Biomimicry, a practice that mimics natural processes to solve human challenges, is a direct result of this connection.
  2. Art and Culture: Art in its various forms—painting, music, literature, and dance—has always inspired new perspectives. Creative professionals often immerse themselves in art to gain new insights, blending styles and themes into their own work. Cultural experiences, such as traveling to different countries or experiencing new traditions, also offer fresh lenses through which to view the world.
  3. Technological Advancements: In today’s digital age, technology is both a tool and a source of creative inspiration. New platforms, tools, and software have made it easier for creators to experiment and collaborate across boundaries. From 3D printing and AI-generated art to virtual reality and gaming, technology enables endless possibilities for innovative expression.
  4. Collaboration: Collaboration is a powerful catalyst for creativity. When individuals with different backgrounds and perspectives come together, they can challenge each other’s assumptions, leading to creative breakthroughs. Companies like Google and Apple have famously fostered environments where cross-disciplinary teams can thrive and innovate together.
  5. Everyday Life: Many creative professionals emphasize the importance of staying open to the inspiration found in everyday experiences. Whether it’s observing a conversation at a café or the interaction between light and shadow on a building, small details often hold the seeds for the next big idea.

How to Cultivate Creativity

While some people seem to have a natural affinity for creativity, inspiration can be nurtured. Here are a few strategies to boost creative thinking:

  • Mindfulness and Meditation: Practices like mindfulness help clear mental clutter, making room for new ideas to emerge. Regular meditation can enhance focus and improve one’s ability to generate creative thoughts.
  • Journaling: Writing down thoughts, observations, and ideas—whether in a structured or freeform way—can help creators explore their subconscious, discover patterns, and generate new concepts.
  • Exploring New Skills: Learning something new—whether it’s coding, a musical instrument, or photography—can open doors to creativity. This cross-training of the mind enhances flexibility, allowing creators to approach problems from different angles.
  • Embracing Failure: Failure is a natural part of the creative process. Some of the most significant inventions in history were born from failed experiments or unexpected results. Embracing these moments as opportunities to learn can often lead to breakthroughs.

The Future of Creativity

As the world continues to evolve, creativity will play a central role in shaping the future. Whether addressing environmental challenges, developing new art forms, or advancing science and technology, creative inspiration will be the force driving humanity forward. In a world full of information, the ability to think outside the box, to make connections where none seem obvious, will be more valuable than ever.

In the words of Albert Einstein, “Creativity is intelligence having fun.” It’s a reminder that creativity is not a linear process—it’s a playful, imaginative, and exploratory journey that brings together elements of both art and science.

So whether you are an artist, entrepreneur, or engineer, the key to unlocking your next big idea might be as simple as taking a step back, embracing curiosity, and letting inspiration find its way to you.

Revolutionizing Auto Insurance In The Era of Electric and Autonomous Vehicles

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In a time of rapid technological advancements, the automotive industry is undergoing a transformative shift. From electric vehicles (EVs) to autonomous cars, the future of driving promises to be safer, more efficient, and environmentally friendly. As these innovations take the wheel, the auto insurance industry is also evolving to keep pace with the changing landscape.

The Rise of Electric Vehicles

Electric vehicles are at the forefront of the automotive revolution. With major manufacturers like Tesla, Nissan, Ford and General Motors leading the charge, EVs are becoming increasingly accessible to consumers. Governments worldwide are also incentivizing the switch to electric by offering tax rebates and investing in charging infrastructure.

However, the adoption of EVs brings new challenges and opportunities for auto insurers. Traditional factors like engine size and fuel type are becoming obsolete, while new variables such as battery life, charging patterns, and software updates are gaining importance. Insurers are developing new models to assess risk and determine premiums, considering the unique characteristics of EVs.

Autonomous Vehicles: Redefining Risk

The advent of autonomous vehicles (AVs) represents a seismic shift in how we think about driving and insurance. With companies like Waymo, Uber, and traditional automakers investing heavily in self-driving technology, AVs are expected to reduce accidents caused by human error significantly.

For insurers, this reduction in accidents could lead to lower premiums and a shift in the liability landscape. Instead of individual drivers, manufacturers and software developers might bear more responsibility for accidents involving autonomous systems. This change necessitates new regulatory frameworks and insurance products to address the complex nature of AV technology.

Usage-Based Insurance: The Data-Driven Approach

With advancements in telematics and data analytics, usage-based insurance (UBI) is gaining traction. UBI relies on real-time data collected from vehicles to tailor premiums based on individual driving behavior. This model encourages safer driving practices by rewarding low-risk behavior with lower premiums.

Telematics devices track various metrics, including speed, braking patterns, and mileage. As more drivers opt for UBI, insurers can gather extensive data to refine their risk assessment models further. This data-driven approach not only benefits consumers with personalized premiums but also helps insurers mitigate risk more effectively.

Cybersecurity: Protecting the Connected Car

As vehicles become more connected, cybersecurity emerges as a critical concern. Modern cars are equipped with advanced infotainment systems, GPS, and even internet connectivity, making them vulnerable to cyberattacks. A breach could compromise vehicle safety, privacy, and personal data.

Insurance companies are now incorporating cyber coverage into their policies, protecting against potential cyber threats. This coverage includes protection against hacking, data breaches, and even software malfunctions. As the automotive industry continues to innovate, insurers must stay ahead of emerging cyber risks to ensure comprehensive coverage.

Environmental Impact: Insuring a Greener Future

The shift towards sustainable transportation is not only driven by technological advancements but also by a growing awareness of environmental impact. Insurers are recognizing the need to support green initiatives by offering incentives for eco-friendly driving. Policies that reward low-emission vehicles and promote green practices are becoming more common.

Moreover, insurers are exploring ways to contribute to environmental sustainability, such as investing in carbon offset programs and supporting renewable energy projects. By aligning with the broader goal of reducing carbon footprints, the insurance industry can play a crucial role in driving the transition to a greener future.

The evolution of the automotive industry is reshaping the landscape of auto insurance. From electric and autonomous vehicles to data-driven and environmentally conscious policies, insurers are adapting to meet the demands of a rapidly changing world. As we drive into the future, the synergy between technology and insurance will be pivotal in ensuring safer, smarter, and more sustainable mobility for all.

About the Author:

David Dandaneau is a insurance agent that covers the insurance and financial services industry. He is known for his insightful analysis and comprehensive coverage of market trends and regulatory developments.

VeChain Continues to Soar: VET and VTHO Tokens Gain Momentum

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As the cryptocurrency market experiences fluctuations, VeChain $VET and its native token VeThor $VTHO have emerged as standout performers, showcasing remarkable resilience and upward momentum. With innovative blockchain solutions and strategic partnerships, VeChain Foundation’s ecosystem is attracting both investors and businesses, propelling its tokens to new heights.

In the dynamic landscape of cryptocurrencies, VeChain stands out as a project with a clear vision and a solid execution strategy. Founded in 2015 by Sunny Lu, the VeChain platform aims to revolutionize supply chain management and business processes through blockchain technology. Its dual-token system, comprised of VET and VTHO, plays a pivotal role in incentivizing and powering transactions within the ecosystem.

VeChain’s native token, VET, has experienced substantial growth in recent weeks, defying market trends and reaching for new all-time highs. According to Coin Desk, as of February 17, 2024, VET is trading at $0.04635, marking an impressive 52.67% increase over the past month. This surge in value can be attributed to several factors, including positive market sentiment, strategic partnerships, and growing adoption of VeChain’s technology.

One of the key drivers behind VeChain’s success is its focus on real-world applications. The platform has established partnerships with leading enterprises across various industries, including automotive, healthcare, and retail. These partnerships not only validate VeChain’s technology but also create tangible use cases for its blockchain solutions. For instance, VeChain’s blockchain is utilized to track and authenticate luxury goods, ensuring product authenticity and combating counterfeiting.

In addition to VET, VeChain’s second token, VeThor (VTHO), has also experienced significant growth. VTHO serves as the gas or fuel for transactions on the VeChainThor blockchain. As transaction volume increases within the ecosystem, demand for VTHO rises, driving its value up. At present, VTHO is trading at $0.005066, reflecting a 111.31% increase compared to the previous month.

Investors and analysts remain optimistic about VeChain’s future prospects, citing its robust technology, strategic partnerships, and strong community support. With ongoing developments such as the VeChainThor 2.0 upgrade and the integration of NFTs (Non-Fungible Tokens), the platform is poised for further growth and innovation.

However, it’s essential to acknowledge the inherent volatility of the cryptocurrency market. While VeChain has demonstrated resilience amid market fluctuations, investors should exercise caution and conduct thorough research before entering the market.

VeChain and its tokens, $VET and $VTHO, continue to gain momentum, fueled by innovative blockchain solutions and strategic partnerships. As the project expands its reach and utility, it remains a frontrunner in the realm of enterprise blockchain adoption, paving the way for a more transparent and efficient future.

  1. “VeChain (VET) Price, Charts, and News.” CoinDesk, http://www.coindesk.com/price/vechain.
  2. “VeChain (VET) Price, Chart, Market Cap and Exchanges.” CoinTelegraph, http://www.cointelegraph.com/vechain-price-index.
  3. VeChain Official Website. www.vechain.org.
  4. “VeChainThor Blockchain.” VeChain Foundation, http://www.vechain.org/technology/blockchain.
  5. “VeChain (VET) Token Tracker.” Etherscan, etherscan.io/token/0xd850942ef8811f2a866692a623011bde52a462c1.
  6. “VeThor Token (VTHO) Token Tracker.” Etherscan, etherscan.io/token/0x0000000000000000000000000000456e65726779.
  7. “VeChain Partnerships.” VeChain Foundation, http://www.vechain.org/partners.
  8. “VeChainThor 2.0 Upgrade Announcement.” VeChain Foundation Blog, https://medium.com/vechain-foundation/vechainthor-completes-poa2-0-upgrade-becomes-the-blockchain-of-the-digital-sustainable-revolution-fb65ff8fbf5d
  9. “Non-Fungible Tokens (NFTs) Integration on VeChain.” VeChain Foundation Blog, https://medium.com/vechain-foundation/vechains-superior-platform-enables-a-flourishing-nft-ecosystem-e5c834c86494

Emerging Trends and Innovations in Healthcare: A Glimpse into the Future

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Like many industries, the field of healthcare is ever-evolving, with advancements in medical technology, research breakthroughs, and innovative approaches to patient care that are helping shape its landscape. As we navigate the complexities of the modern world, healthcare continues to adapt and transform to meet the challenges and demands of today’s society. In this post I thought I would review some of the latest news and trends in healthcare that are shaping the industry and promising a brighter future for patient care and well-being.

1. Telehealth Revolutionizing Patient-Doctor Interaction?

Telehealth, the delivery of healthcare services through digital communication channels, has witnessed a significant surge in adoption over the past few years. This trend was accelerated by the COVID-19 pandemic, which highlighted the importance of remote healthcare delivery. As virtual consultations become more commonplace, patients have gained easier access to medical expertise, regardless of geographical barriers. With the integration of artificial intelligence (#AI) for diagnostics and remote monitoring, telehealth is poised to become an essential component of modern healthcare.

2. Genomic Medicine and Personalized Treatments

The rapid advancement of genomic research has opened up new avenues for personalized medicine. Genetic profiling allows healthcare providers to tailor treatment plans based on an individual’s genetic makeup, leading to more effective and targeted therapies. This approach is particularly promising in the fields of oncology and rare diseases, where individual variations play a crucial role in treatment outcomes. As costs associated with genomic sequencing decrease, the integration of genomics into routine healthcare is becoming more feasible.

3. AI and Machine Learning in Healthcare

Artificial intelligence and machine learning are revolutionizing various aspects of healthcare, from diagnosis to drug discovery. Machine learning algorithms can analyze large datasets to identify patterns that may not be apparent to human researchers. This has led to the development of AI-powered diagnostic tools that can detect diseases like cancer from medical images with high accuracy. Moreover, AI is being employed in drug discovery to identify potential drug candidates and predict their interactions with biological systems, significantly expediting the drug development process.

4. Virtual Reality (VR) for Pain Management and Rehabilitation

Virtual reality is finding its place in healthcare as a tool for pain management and physical rehabilitation. By immersing patients in virtual environments, healthcare providers can distract them from pain during medical procedures or aid in their recovery by engaging them in therapeutic activities. VR has shown promising results in reducing pain perception and improving patient outcomes in various scenarios, including burn wound care and physical therapy for stroke survivors.

5. Blockchain for Enhanced Data Security and Interoperability

Blockchain technology is making inroads into healthcare by addressing the challenges of data security and interoperability. With its decentralized and tamper-proof nature, blockchain ensures that patient data remains secure and private while allowing authorized parties to access relevant information seamlessly. Additionally, it enables efficient data sharing among healthcare providers, leading to improved care coordination and patient outcomes.

6. Mental Health and Digital Therapeutics

The recognition of mental health as a critical component of overall well-being has spurred the development of digital therapeutics. These smartphone apps and online platforms offer evidence-based interventions for conditions such as anxiety, depression, and insomnia. Digital therapeutics often incorporate cognitive-behavioral techniques and mindfulness practices to provide accessible and scalable mental health support to a broader population.

In the end…

The healthcare industry is undergoing a profound transformation driven by technological advancements, research breakthroughs, and shifting patient needs. From telehealth revolutionizing remote patient care to AI-driven diagnostics and personalized medicine, these trends are collectively reshaping how healthcare is delivered and experienced. As these innovations continue to evolve, they hold the potential to improve patient outcomes, enhance the quality of care, and ultimately create a healthier and more resilient global population. Of course, and with any of my posts these are my opinions but I would love to hear what you think is helping shape the future of the healthcare industry or any other industries that you are part of. Drop me a line, let’s connect and share in the continued revolution of online communications. Until next time, keep smiling cause it really does look good on you!

About the Author:

David Dandaneau is a insurance agent that covers the insurance and financial services industry. He is known for his insightful analysis and comprehensive coverage of market trends and regulatory developments.

Stop Trying to be so MAGICAL & Just Relax

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magic-kidJust stop it already! That is what I keep saying to myself anyway. Two weeks ago, I wrote an article on saying no more often to our children and it is something that I am continuing to make ends with in regards to raising a kid that is not spoiled beyond belief. Within this timeframe, I have also been asking myself why it is and more importantly, why it is I continue to catch myself saying yes, and trying to make my kids life so magical.

While I spend most of my time as a contractor for FedEx now a days, in the past I have been (still involved but not nearly as much) a blogger, consultant, teacher, and mentor that helped(s) to inspire others, their businesses, families, and children. Through these interactions and the continued evolution in my own life, I have had a front row seat to some good and bad behaviors others are and/or have exhibited in their own personal and business lives. These behaviors regardless of whether they are good and bad have allowed my own personal and business life to evolve. More importantly, I am continually learning that in business and life we do not need to hold some sort of magical halo over others and especially our children (i.e. trying to create some sort of MAGICAL world), as this usually doesn’t allow others (especially children) the opportunity to thrive or gain independence just like saying yes so often. Does that make since?

“We do not need magic to transform our world. We carry all of the power we need inside ourselves already.” ― J.K. Rowling

As my time passes at becoming a better parent, my own parenting model also continues to take shape. What I mean most by that is what I (we) need to do more of is focus on the little things in our lives and not on all those magical moments others would lead you to believe are so important. I remember growing up in a world that was less connected online and more connected in real life. Not that it’s bad to be connected through social media but let us not use this as a median to compare ourselves with others all while trying to outduel each other. Additionally and as great as sites such as Pinterest, Instagram, Facebook, etc are we should not let these and other social sites dictate to our young ones that there is some magic in doing things in excess to create some sort of magical childhood. Instead (this is especially important in a business acumen) let us get back to basics. Let us all do a better job at stretching our own child(ren’s) imaginations alongside ourselves by laying on the couch, taking a walk, or just sitting next to your little one(s) while you share a giggle or two. This my friends would be getting back to basics in a business since, while helping to create a more magically childhood for our children, not to mention relieving the stress of trying to keep up with the so called Benjamin’s (i.e. others on your friends list that consistently are trying to outduel everyone else on their friends list).

“Magic is believing in yourself, if you can do that, you can make anything happen.” ― Johann Wolfgang von Goethe

magical-childhood

Long story short and what I am trying to say here is whether you are going it alone or in a relationship with another person while trying to raise a little one or ones remember that us parents can easily make our child’s growing up magical by being simple. We do not have to take continuous vacations, throw extravagant parties, or take our kids places often. However, what we all should do a better job at is focusing on creating a magical childhood for a kids by simply being there for them, talking to them when times are tough, and simply hanging out. There are an excessive amount of parents out there that don’t even make an attempt to spend time with their children, even call them, or provide any type of support (financial or mental). Do not be one of those parents and simply take the time today, tomorrow, or the next day to spend a few minutes enjoying your child or children because time goes by way to fast for us not to. Don’t be like some of those other parents out there that overdue everything, simply do something, just a little something to create a real magical childhood for your child(ren). Until next time my friends have fun, creating real magical moments not made up ones. Oh ya and don’t forget to KEEP SMILING (͡° ͜ʖ ͡°)

Inbound Sales is ALL About Outbound Social Media? Or is it?

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As the world changes, so does the way(s) we all continue to communicate with one another. According to the Merriam Webster Dictionary, “communication” originated in the 14th century (WOW) and is defined as “the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.” So then why do most people NOT consider SOCIAL MEDIA and SALES communicative and social tasks? What I mean by that is why do marketers, as well as other professionals think that social media isn’t the best tool available to communicate with others, thus increasing sales (i.e. inbound selling). In fact, I believe that customers take joy in being social over the web and would rather buy online at their own pace versus someone else’s or in-person. Am I being naive or do you agree or disagree? Whether you agree or disagree, one thing is certain and that is if you understand the role(s) of communicating and social media in general that these two combined can be paramount and vital to your personal or long-term business success(es).

How buying is changing online

With the advent of online sites such as Google, Ebay, Yelp, Facebook, Twitter, FourSqaure, EmpireAvenue, Pinterest, Tumblr, StumbleUpon, LinkedIn, Quora, etc people have more say “dictating the buying/selling processes” and can voice their opinions as little and/or as often as they want, thus dictating what customers/businesses ultimately buy and sell. In fact, (I believe you already may know this) but it is no longer about what a salesperson/company says or presents but instead about what a buyer says online or in person that dictates what they truly want in a (B2C business-to-consumer or B2B business-to-business) competitive environment.

Forrester, which is a leading research company recently reported that over 90% of the time B2B (in this case B2B IT buyers) are involved in some form of social media, not so much as actual purchasers but as purchase spectators. What this actually means and maybe the case more times than not in any industry is that 90% of the people or businesses that are looking for IT services or ‘YOUR services/products” are on some form of social media site. Regardless of the industry, you and/or your company cannot afford to ignore these statistics if you want to continue increasing sales over the long run. Yes, this also means that even though these people are online (i.e. social media) they maybe just there to see how you and/or your company is perceived, so they also can adjust their business strategy around what people want (i.e. again inbound selling adjustments) throughout an industry not just your company. Yes?

Not just for the traditionalists

While not too long ago and perhaps even to this day (you have more than likely experienced this) many people have/did enter(ed) into the online social sphere of things with the whole “get rich quick scheme or multi-level marketing” but as time passed we all have voiced our opinions thus we are seeing a dramatic decline in this category. That is a big relief huh? Personally, over the years I have grown to hate all these multi-level marketing schemes and am very pleased to see them fading into the night just as the typewriter of several years past. Since these multi-level schemes were and never will be credible ways of making money or advancing sales online (instead only making a few people rich) while making other people more skeptical of online buying/selling. Having a tremendous amount of prior B2B and B2C sales experience, I came into social media marketing (social media selling) with a determination to grow a community and eliminate the hard sell, since generating awareness and need for a purchase are at the forefront of sales and have always been my way of producing sales not the other way around. Let’s face it who likes that nagging sales person that calls 10 times a day or week trying to sell you something you don’t necessarily need but instead trying to sell you something they think you need in order to increase their own sales numbers, while making their boss(es) happy. Social media selling gives the customer what they need and that is relevant information that they can use to create their own need; thus, calling you (INBOUND) when they are actually ready to buy on their own terms and not yours. So, let’s say bye to all those bait and switch techniques of the past and hello to transparency of the present “gifts” that help you and your prospects make good buying decisions. An honest conversation online thorough social media and other like platforms that make your phone ring not you ringing others, thus increasing sales and creating more long-term partnerships.

Social Sales

If what I have mentioned so far hasn’t convinced you that social media is/has changed the way everyone communicates, then I ask you to think about all the people you and/or your company reach daily, weekly, or yearly to create awareness, while maintaining one-on-one contact. Do you see how or perhaps create some of the most important relationships that you or your company has/can develop online? Have you or your company closed any accounts or sales online without actually even talking to another person? If you are like most others the answer to this question should be YES (even in the lowest form you surely have purchased from EBay or Amazon)and if not then you really need to get or build your online presence immediately. If you are in sales and also answered NO to this question, you also need to start building your own online presence as well as your companies since you cannot or will not be able to rely on in person or personality only to seal more deals moving into the future.

As social media helps to continue to shaping sales by changing the old mantra of “who you know” by “what you actually know” especially what you know about others (i.e. communicative spectators). The new age of selling should demand online communication of every one of its employees regardless of position in order to enhance other purchasing decisions by adding value to an online conversation. Needless to say and long story short is that I ask you to stop convincing yourself or business that social media cannot help you and instead embrace how communication/social media can help you leverage your personal or business goals. Those people and companies that understand these concepts most and are willing to forge forward into this new business space of sales will be the ones that I will be still writing about 20 years from now.

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.

Invest Less & Network More in BUSINESS & LIFE (SOCIAL MEDIA MADNESS)

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As many of you know people, businesses, and corporations are continually looking for new ways to engage with others online and in person in order to grow personally and professionally. However, if you are like most other people and companies, you may still be wondering what are the most effective ways of creating interaction without spending days, weeks, months, or years on experimentation(s)… whether online or at social networking events? Now if you own a business you definitely should have figured out that creating a mix between your personal and professional online and in-person presence is or might be ideal? Is it or better yet… how? Well, whether you agree or not social media sites such as (Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, Empire Avenue, FourSqaure, etc) and networking groups such as Business Networking International (BNI) is/are very cost effective tools to help you manage your personal and professional time while promoting, branding, and providing customer service whether you are interacting online or looking to chat in-person with friends, family, or clients.
In a recent study conducted by the wonderful folks over at VerticalResponse they found that 2/3’s of all small businesses (would wager this is even higher personally) are spending more and more time, energy, and effort on social media then they did a year ago. Nice huh? Agree or disagree? Needless to say, and again whether you agree or not that’s the truth! Although we (or most of us) have all come such a long way from thinking that this “Social Media” thing would become another fad and fade into the past. Just like the typewriter, beepers, or VHS you should not give up on any of these sites and if you do consider yourself warned like swimmers at the beach “swim at your own risk” or in our case “ignore social media at your own risk.”
Now back to the survey. VerticalResponse was able to identify (462 surveyed) that small business are spending a ton of time trying to stay current, while managing these social media sites much like people in general. An astonishing 42% of those surveyed said they spent 6+ hours or even more a week on social media (Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, Empire Avenue, FourSqaure, etc) and roughly 25% admitted they spend 10+ hours or more per week on these same sites.  Does this sound like you? Although this may sound excessive to many in reality, I think these numbers are low, since I see people navigating these sites along with attending networking events much more than that! Regardless of the circumstance these numbers illustrate the importance social media is playing in business as well as our personal lives and why businesses and people are spending more time and money increasing their budgets to increase their online presence thus increasing their in-person visibility.  
For all those people and businesses out there that remain skeptical, here are a few more reasons why social media makes/will make more sense to you!
·      RELATIONSHIPS– Social Media sites such as (Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, Empire Avenue, FourSqaure, etc) allow you to connect with others personally and professionally, while building strong bonds, which ultimately can/could turn into better customer service, increased sales, and more opportunities whether cross-selling or up-selling. VerticalResponsefound that Facebook is still the #1 site for personal of business building (some 90% are on it), while Twitter is close behind where (some 70%) or business/people are now engaging.
·      SERVICE– These social media sites allow you to inquire about other products or services, while providing others with answers to their own questions about your products and services saving you or your business time and money, which you can allocate to other money generating activities, thus quickly adapting before not reacting after a problem may occur.
·      SIZE & COSTs– These social media sites allow you to be found and get found easier “ECONIMIES of SCALE”, while helping you spend less time and money even if you hire an outside agency to help with your campaign.
These numbers are incredible and really show that people and businesses are remaining committed to interacting with others online and in-person.  Let’s face it… who isn’t strapped for time now-a-days and looking for more ways to network, while spending a little less time talking on the phone or in person? The fact is, I run a business, contract work at FedEx, am a full-time parent, Doctoral student, etc so long story short and if I can find the time you can too! Even though Facebook and Twitter remain the top two social media sites, half of the respondents admitted they also engage with others on LinkedInwhile others mentioned that they were also on Pinterest (some 29%) and Google+(some 32%), so click on the (MY) links and let’s CONNECT to grow and learn from each other even more! If you are anything like me or if I can help you or your business please don’t hesitate to connect with me here, personally, or through any of our business networking sites; otherwise I hope you enjoyed my analysis, review, and suggestions in regards to this Infographic and until next time… KEEP SMILING as it really does look good on YOU!

David Dandaneau is a Consultant at [SevenTimesSeven] and a Contractor at [FedEx]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via his About.Me Page or any of his other social platforms.

B2C & B2B Social Marketing (Facebook, Twitter, etc) Universe Revealed [INFOGRAPHIC]

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Over the last several years, online networking  sites such as  Facebook, Twitter, YouTube, Flickr, Instagram, Pinterest, LinkedIn, etc have continued to flourish in both business to consumer (B2C) and business to business (B2B) environments, which has allowed people and companies of all sizes to communicate more effectively, while driving additional traffic that can generate more leads and certainly more sales. However, social media networking can be rather tricky and often fails if you or your company do/does not plan properly or if you do not have a solid social strategy in place to market yourself or brand for communication and monitoring of all B2C and B2B activities.

Not to worry because if you don’t have a lot of time to figure things out our friends at Marketo have put together a detailed Infographic, which can help you understand the B2C/B2B social media universe detailed below.
Of course, we also help businesses understand this unique beast, so if you have questions, please drop us a line or contact us through any of our social media networks and we will be glad to help. Otherwise, thanks for stopping by and happy networking!

(Source: Marketo. B2B image via Shutterstock)

Things to Remember When Tagging People, Businesses, Products, and/or Services on Social Media Sites

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Over the last several weeks, we have been experimenting and talking with customers/businesses about “Tagging” with social media sites such as Instagram, FourSqaure, and Facebook, which allow people or businesses to share photos with one another while tagging other people or businesses with you or them. What fun huh? This can be even more fun if you are looking to meet new people or even looking for or selling new products/services, as people and companies can tag you in them if you so choose.
Well, let’s think about that? People and companies can tag you in them if you so choose, as this is extremely important and if you do not change your settings sooner or later in these social network spaces, you will get violated and perhaps even pissed off at your friends, acquaintances, or favorite brands. So, while some social media sites such as Twitter still allow you to @username (much like tagging), which you can’t control, if you are using Instagram, FourSqaure, and Facebook, make sure you make it a point to set your personal or business accounts to private or change your settings to approve tags, communicators, and followers first. That way if you are using or with people or companies that want to display something on one of your social profiles, you dictate what it is or what it is not “APPROVAL” and/or who, what, when, or where you have been.
Here are some other things to remember when using Instagram, FourSqaure, and Facebook tagging :
1.   On FourSqaureyou can now tag location and people by using a person or businesses Twitter namespace. This is NEW, so you may not have tried it but FourSqaurewill even do an auto complete during your check-in, so if you use this make sure you are checking in with the right person just like with Facebook (ANOTHER reason to set this to approval)
2.   On Instagram you can use GeoTagging, which uses a version of “Tagging” powered by FourSqaure for location or the #Hashtag for popularity (Public Posts) in the caption field or a #Hashtag in the comment field for photos you already uploaded through Instagram 
3.   If you want a more target audience (friends, family, businesses) on Twitter make sure to set your feed to private that way those people and companies can’t @mention or @reply directly to you (essentially TAGGING you), which will cut down on direct messages and @connects

While tagging has been around for quite some time, with all the different/new social media sites, people and companies are/will continue to look for ways to communicate with you. “Tagging” or @username @mention @replies @connect are a couple of those ways. Long story short and if you use any of these sites, make sure you continue to check your settings and monitor your pages for tags of people, places, and things (sometimes you are even incorrectly tagged by accident), that way you can dictate what you want or do not want to see and/or promote. Also remember that if you want to promote someone or something to properly tag,  @username, or #Hashtag the other person or business that way they know you are thinking about them.
We sure hope this post helps some of you keep your social media privacy, while sharing with others (make sure they are the right ones) things you are doing, places you are at, and products, and services you love. Now get out there visit some people/businesses, snap some pictures, connect with others, and enjoy. Otherwise, and like usual play nice and don’t forget to keep smiling, as it really does look good on YOU!

David Dandaneau is a Consultant at [SevenTimesSeven]. He specializes in helping business owners “manage their business and not their processes!” For more connect with him via Twitter @ddandaneau or any of the other social platforms you may find him on.