In different markets across the globe there are still many organizations out there that are still undeveloped or lack a clear understanding of the real benefits that CRM can provide their company and long-term strategies. It is no secret that a company’s relationship with its customers cannot only strengthen the organization internally but also externally by providing its customers with superior service and added benefits. Therefore, if organizations want to achieve higher customer retention, customer acquisition, and customer development and/or want their customers to be more satisfied, thus increasing the organizations revenues and profitability then more companies will have to build different systems or focus on different customer behaviors based on company, size, and location.

What INFLUENCE does Customer Relationship Management #CRM Processes have on Management Performance & Client Retention?